The newly released McKinsey 2015 China digital consumer survey shows that 71% of Chinese digital consumers are already using O2O services, of which 97% of consumers say they will continue to use O2O services in the next 6 months or even increase their usage frequency. According to the Tencent technology to carry out a survey covering 19694 users, only 24% of users believe that he is a "hard man" in life, there are 69% users made it clear that their community was not related to O2O services, community O2O market contains a great amount of gold. But in recent years in this field were also frustrated and down to earth is no lack of such people, these start-up companies or individuals lost an important reason.
Have you changed and improved the quality of life in the community? Entrepreneurship requires ideal, but only by ideal can not be able to survive. For entrepreneurs, joining a O2O project is, of course, the earlier the better the profit, which requires that the project must be aimed at the urgent needs of the current community residents, rather than impose a demand on them. Immediately the home advantage is that it is based on the area of 660 million of the population of city, the rapid development and popularization of network shopping based on mobile Internet this kind of consumption style, rigid demand relies on the sales and distribution of the life activities of community service, through a proxy form of recruitment, in-depth to each community, a person close to provide services for community residents, the efficiency of more security, people through the mobile phone can choose and buy rich life necessities, and choose the door at the right time distribution, and create new experiences daily shopping fast and efficient, so that community residents' life more convenient, more interesting.
How big is the space and possibility of profit? One is the community user intensive and stable, residents of the huge demand for daily necessities, on the other hand, immediately home agents in the closest to the user location, 10 minutes or shorter time to home users to buy the product distribution in the community convenience store on the network. Because only a community business, the agent is very easy to reach a good partnership with the property, and constantly improve the speed of distribution. More importantly, immediately home agents do not need to rent expensive dressing room, lower operating costs, coupled with long-term procurement brought by the price advantage, the effective protection of the dealers profit space, as long as careful management, the accumulation of reputation, may make money will be greatly increased.
Is it possible to continue to operate and continue to make money? In order to allow the business of the agent to operate without any worries, only one agent will be recruited in each community at home and the sustainable management in the designated area is guaranteed. The procurement and distribution of daily activities close to the community, the community model O2O personal contract system for residents in the industry, is now entering the forerunner, entrepreneurs have a certain first mover advantage, to explore the necessities of the community customer demand is bigger in the process of developing the market, and by upstream suppliers to negotiate, to boost profits. At the same time, it can also continue to extend service types, such as express delivery, dry cleaning and other services, so as to gain a steady stream of income.
With the acceleration of urbanization process, large scale communities are emerging one after another, leaving no home and relaxing life is becoming a new choice for more and more urban people. All of these provide fertile soil for O2O community entrepreneurs who are coming home immediately.
Coming home immediately, with low threshold, clear thinking, huge market potential and continuous profitability, is obviously more popular than other O2O modes, and is more popular among community residents. Home immediately at the beginning of 2016, nationwide launched a new round of entrepreneurship, join the momentum hot, there are a large number of entrepreneurs into the immediate home platform for a short time, we have reason to believe that the community will drive home immediately O2O to a new stage.