In the era of mobile Internet, enterprise transformation is imperative
2015-04-29 10:45:04 Font size： Small Standard Medium Large
According to CNNIC data, China has more than 500 million smart phone users, and China has become the country with the largest number of smart phone users. It coincides with the "Internet Plus" proposed by Prime Minister Li Keqiang. The big wave of mobile Internet has hit a wave of changes. The traditional industries have either been subverted by the times and died, or they have subverted their lives at the crossroads. The transformation of enterprises is the trend of the times and they have to be made.
Since 2009, smart phones such as Android and Apple have become popular in China. By 2011, with Huawei, ZTE, Coolpad, Xiaomi, etc. entering the smart phone industry, prices have even fallen below 1,000 yuan. At this time, the number of mobile Internet users has exploded, and people have begun to engage in APP and mobile games, and have begun to pay more attention to the mobile Internet.
With the popularity of the mobile Internet, the Internet industry began to realize that the mobile Internet is a hotly contested place for the military. BAT and other industry giants have begun to deploy the mobile Internet industry, including vigorously promoting their own APP applications, mergers and acquisitions. Some forward-thinking Internet companies, such as Connected Online, have taken a turn for the better, focusing on the mobile Internet field, and launched a good site O2O on-site service platform, which is dedicated to providing businesses with integrated solutions based on mobile Internet. By the end of 2014, the number of mobile Internet users in China reached 557 million, and the penetration rate was as high as 85.8%. At this point, the new mobile Internet portal has come.
Big data and cloud computing have become the medium of connection. The “Internet Plus” put forward by Premier Li Keqiang at the two sessions this year is to promote the integration of mobile internet, cloud computing, big data, and internet of things with modern manufacturing, promote the healthy development of e-commerce, industrial internet, and internet finance, and guide the development of Internet companies. international market.
Nowadays, traditional enterprises are faced with more and more serious problems of survival. They are aware that mobile Internet is the trend of the times, and the bottlenecks of enterprises themselves need to be solved urgently, and transformation is extremely urgent. Consumers have become online, fragmented, personalized, socialized, decentralized, and disintermediated. The business model and profitability of companies have also changed. In the era of declining mobile Internet, enterprises in many fields will basically die if they are not deployed on the mobile Internet.
The changes in business conditions have promoted changes in business models and have directly affected the evolution and transformation of business management. The overturning revolution of this traditional enterprise is overwhelming. People with deep desire for interconnection will eventually obtain it in various ways. This is human nature.